Attract the right intent
Use clear service pages and relevant proof rather than chasing traffic with no fit.
Capture useful context
Ask only what helps the team understand the need and take the next action.
Acknowledge immediately
Let the prospect know the inquiry was received and what to expect next.
Assign ownership
Every lead should have a clear owner, status, and next action.
Measure progression
Track source, response, qualification, proposal, outcome, and follow-up.